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Fitness & SportsFitness12 months

Alo Yoga

Studio to Street Lifestyle Brand

Platform IntegrationCommunity BuildingAmbassador ProgramOmnichannel
Visit Live Store: aloyoga.com
Alo Yoga
ALO

Cross-sell Revenue

15%48%
+220%

Subscriber LTV

$180$540
+200%

Community Events Bookings

2K45K
+2150%

Ambassador Revenue

8%25%
+213%

The Challenge

Expanding beyond yoga into lifestyle brand while maintaining wellness authenticity.

Our Solution

Built content ecosystem with Alo Moves integration, community features, and lifestyle merchandising.

Our Approach

A detailed breakdown of how we tackled this project

1

Integrated streaming platform with product recommendations

2

Created ambassador program with exclusive products

3

Built community events and retail experience booking

4

Developed personalized style recommendations based on practice

Technologies & Tools Used

We leverage the best tools in the industry to deliver exceptional results.

Shopify PlusContentfulSegmentIterable
Visit Live Website

Connecting content and commerce created a flywheel. Alo Moves subscribers spend 3x more on product.

DH

Danny Harris

Co-Founder

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