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Home & LifestyleHome7 months

Brooklinen

Luxury Bedding Made Accessible

Bundle StrategyRegistry IntegrationContent MarketingCRO
Visit Live Store: brooklinen.com
Brooklinen
B

Average Order Value

$120$245
+104%

Registry Revenue

5%22%
+340%

Return Rate

12%5%
-58%

Repeat Purchase

25%48%
+92%

The Challenge

Differentiating in crowded DTC bedding space while maintaining premium positioning.

Our Solution

Built bedroom ecosystem approach with bundles, registry integration, and sleep content.

Our Approach

A detailed breakdown of how we tackled this project

1

Created bedroom bundle builder with savings visualization

2

Built wedding and home registry integration

3

Developed sleep wellness content hub

4

Implemented try-before-buy with extended returns

Technologies & Tools Used

We leverage the best tools in the industry to deliver exceptional results.

Shopify PlusZola IntegrationKlaviyoYotpo
Visit Live Website

The bundle approach transformed our economics. Average order value doubled while acquisition cost stayed flat.

RF

Rich Fulop

Co-Founder

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