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Food & BeverageFood5 months
Graza
Squeeze Bottle Olive Oil Revolution
Brand StrategySubscriptionContent MarketingGift Experience
Visit Live Store: grfrancoisniel.comG
Subscription Retention
0%82%
New ModelGift Purchase Rate
5%35%
+600%Recipe Content Traffic
0180K
New ChannelAverage Order Value
$18$42
+133%The Challenge
Disrupting traditional olive oil market with approachable, everyday positioning.
Our Solution
Built usage-based shopping (drizzle vs sizzle), subscription for pantry staples, and recipe content.
Our Approach
A detailed breakdown of how we tackled this project
1
Created usage-based product education
2
Built pantry subscription with flexible delivery
3
Developed recipe content with chef partnerships
4
Implemented gift-ready packaging and bundles
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
ShopifyRechargeKlaviyoShipBob
Visit Live Website“The squeeze bottle format and fun branding made olive oil accessible. Subscription retention is above 80%.”
AB
Andrew Benin
Co-Founder