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Beauty & SkincareBeauty5 months
Merit Beauty
Minimalist Makeup for Effortless Beauty
Launch StrategyContent MarketingPR IntegrationBundle Building
Visit Live Store: meritbeauty.comM
Bundle Rate
0%52%
NewCustomer Acquisition Cost
$45$22
-51%Organic Traffic
50K380K
+660%Press Mentions
12200+
+1567%The Challenge
Launching luxury minimalist makeup brand in crowded maximalist beauty market.
Our Solution
Built curated, small-SKU experience with focus on multi-use products and 5-minute routines.
Our Approach
A detailed breakdown of how we tackled this project
1
Created 5-minute makeup routine content series
2
Built minimalist product bundle builder
3
Developed shade matching with natural lighting simulation
4
Implemented influencer gifting with tracking
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
Shopify PlusKlaviyoGorgiasRebuy
Visit Live Website“Less is more worked. Our small SKU count actually increased customer confidence.”
KP
Katherine Power
Founder