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Food & BeverageFood7 months
MUD/WTR
Mushroom Coffee Alternative
Challenge MarketingCommunity BuildingSubscriptionContent Strategy
Visit Live Store: mudwtr.comM
Challenge Completion
0%72%
New ProgramChallenge to Subscription
0%65%
New FunnelCommunity Members
5K150K
+2900%Subscription LTV
$120$380
+217%The Challenge
Converting coffee addicts to alternative morning ritual.
Our Solution
Built challenge-based onboarding, ritual education, and community support system.
Our Approach
A detailed breakdown of how we tackled this project
1
Created 30-day coffee replacement challenge
2
Built morning ritual content and community
3
Developed starter kit with accessories
4
Implemented progress tracking and rewards
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
Shopify PlusRechargeCircleSegment
Visit Live Website“The challenge format created commitment. 65% of challengers become subscribers.”
SH
Shane Heath
Founder