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Beauty & SkincareBeauty6 months
Summer Fridays
Instagram-Native Skincare Brand
Growth StrategySubscriptionSMS MarketingSocial Commerce
Visit Live Store: summerfridays.comSF
Products per Order
1.23.8
+217%Subscription Rate
5%28%
+460%SMS Revenue
0%18%
New ChannelInstagram Conversion
0.8%3.2%
+300%The Challenge
Scaling beyond viral Jet Lag Mask while building full skincare routine loyalty.
Our Solution
Created glow routine system with starter kits, subscription options, and influencer-proof packaging.
Our Approach
A detailed breakdown of how we tackled this project
1
Developed hero-to-routine customer journey mapping
2
Built subscription with flexible skip/swap options
3
Created Instagram-shoppable packaging QR codes
4
Implemented SMS marketing for drop announcements
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
Shopify PlusRechargeAttentiveGorgias
Visit Live Website“Moving customers from single product to full routine transformed our business model.”
MH
Marianna Hewitt
Co-Founder