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Beauty & SkincareBeauty7 months
Tower 28
Sensitive Skin Safe Beauty
Community BuildingSample ProgramContent StrategyCRO
Visit Live Store: tower28beauty.comT28
Sample to Purchase
0%45%
New FunnelReturn Rate
18%3%
-83%Community Members
5K85K
+1600%Repeat Purchase
28%62%
+121%The Challenge
Creating accessible clean beauty for sensitive skin without clinical sterility.
Our Solution
Built ingredient safety database, dermatologist partnership content, and community support system.
Our Approach
A detailed breakdown of how we tackled this project
1
Created NEA-approved badge system for trust
2
Built shade finder with skin undertone matching
3
Developed user community for sensitive skin tips
4
Implemented sample program for risk-free trial
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
ShopifyKlaviyoYotpoStamped
Visit Live Website“The sample program converted at 45%. Letting customers try before committing was transformational.”
AL
Amy Liu
Founder