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Jewelry & WatchesJewelry6 months
Vitaly
Streetwear Meets Fine Jewelry
Influencer StrategyCollaboration DropsContent MarketingCRO
Visit Live Store: vitalydesign.comV
Male Customer Base
25%72%
+188%Influencer Placements
502000+
+3900%Collaboration Revenue
0%28%
New ChannelAverage Order Value
$85$165
+94%The Challenge
Creating masculine jewelry category that appeals to streetwear-conscious consumers.
Our Solution
Built influencer seeding program, streetwear collaboration drops, and styling inspiration content.
Our Approach
A detailed breakdown of how we tackled this project
1
Created streetwear influencer seeding strategy
2
Built collaboration drop announcement system
3
Developed layering and styling content
4
Implemented size guide with wrist measurement tool
Technologies & Tools Used
We leverage the best tools in the industry to deliver exceptional results.
Shopify PlusGrinKlaviyoYotpo
Visit Live Website“Positioning jewelry as streetwear accessory opened up entirely new customer segment.”
CB
Chris Bernier
Founder